How Do YouTube Channels Blow Up?Nov 7, 2020
Have you ever wondered- how do YouTube channels blow up? If so, you aren't alone. Every single day it seems like a new channel on YouTube blows up out of nowhere. But how does this happen? Are there some secret techniques that these channels have access to that allow them to blow up?
YouTube channels blow up by positioning themselves to achieve success. Channels position themselves to achieve success by following best practices and creating high-quality videos. Often, channels that seem to blow up haven't grown as fast as it seems. Many channels upload a large number of videos before getting noticed- even the overnight successes.
As a content creator, it can be annoying to see so many channels that aren't yours blowing up daily. The fact of the matter is, however, that many channels go unnoticed for years before getting noticed. This is why it is always said that YouTube is a long-term game. With this said, there are things you can do to position your channel to blow up over time.
How Do Some YouTube Channels Grow So Fast
There are a large number of channels on YouTube that have accumulated millions of views and subscribers in just the past year. But how do some YouTube channels grow so fast? After all, there are tens of thousands of channels that struggle to get their videos seen and gain any traction.
A few different factors contribute to the speed at which a YouTube channel grows. Some of these factors include:
- Best practices
Let's dive deeper into these factors.
Every YouTube channel that achieves success follows YouTube marketing best practices to some degree. Best practices include having good video search engine optimization (SEO), video thumbnails, and more. Ultimately, the best way for a channel to be in a position to blow up is to follow best practices.
At the end of the day, it's in your best interest to follow and prioritize best practices. Doing so won't magically make your YouTube channel blow up, but doing so will help position your channel to achieve success. It's much easier for a channel that does follow best practices to blow up than a channel that doesn't follow best practices.
As I mentioned above, many channels go unnoticed for years before getting noticed. Due to this, if you want to achieve success on YouTube, you must remain consistent in everything you do. Meaning, you must upload new videos consistently, and you must follow best practices consistently.
Channels that struggle with consistency struggle to grow. If a channel is inconsistent with publishing new videos, following best practices, etc. then they will not be in the position to blow up. Remember, YouTube is a long-term game. Content creators must be prepared to go months, even years, without having a large audience.
A lot of people mistake luck with timing. You see, many channels that blow up appear to get lucky when in reality their timing was simply superb. Of course, this isn't the case for every channel that blows up. However, many channels that blow up do so because they hit on a trending topic at the right time, or beat their competitors to a certain topic.
An example of timing is the Fortnite craze. Many channels uploaded Fortnite videos for months that received minimal views. Then, all of a sudden, Fortnite became incredibly popular. The channels that had been uploading Fortnite videos before it became so popular were better positioned to grow than their competition, thus resulting in a lot of growth.
What Are the Odds of Blowing up on YouTube
At this point, you might be wondering- what are the odds of blowing up on YouTube? After all, it seems like channels blow up all the time, so the odds must be quite good, right? Well, this isn't the case. Blowing up on YouTube isn't easily done- it takes a lot of hard work and patience.
Your goal should not be to blow up on YouTube. Your goal should be to follow best practices consistently, and if you blow up then that's a bonus. Striving to go viral is a recipe for disaster and often leads to disappointment, which leads to demotivation. When you are demotivated, it's difficult to put in the work required to be successful.
Do what needs to be done and don't expect to blow up. Whether you gain 10,000 subscribers in a day or a year, you'll need to position your channel to be able to do so in both scenarios. Expect it to take a long time to achieve success on YouTube, but be happy and surprised if your channel blows up.
The odds of blowing up on YouTube are low, so be prepared to create videos for a long time before getting any attention. YouTube is a long-term game and should be treated as such. Treating YouTube like it's a short-term game will lead to failure, making it impossible for you to achieve any form of YouTube success.
It can be difficult as a content creator to see channels blowing up around you. Seeing so many channels achieve success while yours struggles to grow can be very disheartening. However, it's important to remember that YouTube is a long-term game. There are things you can do to position your channel to blow up, but your goal should not be to go viral.