How Fast Should You Grow on YouTube?

Nov 23, 2020


Have you ever wondered- how fast should you grow on YouTube? After all, there are so many channels that blow up out of nowhere- it's like they've gained millions of subscribers overnight! How can you know if your channel is growing slowly in comparison to other channels that are similar to yours?

The speed at which you grow on YouTube depends on how consistent you are and how knowledgeable you are about YouTube marketing. If you are brand new to creating videos, it will take you longer to grow than somebody with years of experience. Also, if you only upload 1 video each week, a channel that uploads 3 videos each week might grow faster.

It can be demotivating as a content creator to see other channels grow so fast. You're putting in a lot of work, but they're growing faster- what's the deal? The fact of the matter is, there are a lot of factors that contribute to the speed at which a channel grows. Depending on how you operate your channel, the reasons for your potentially slow growth could be obvious.

How Fast Should My YouTube Channel Grow


One of the questions I'm asked quite frequently is: "How fast should my YouTube channel grow?" It's a good question, but a difficult one to answer. You see, there is no concrete answer to this question. Scratch that- there is no "good" concrete answer to this particular question.

There are a variety of different factors that impact the speed at which a YouTube channel grows. Ultimately, however, the biggest contributing factor to the speed at which a channel grows is effort. Meaning, if you put in a lot of effort, you will grow. If you do not put in a lot of effort, you will struggle to grow.

Effort doesn't only apply to publishing new videos. Content creators must put effort into designing thumbnails, researching keywords, optimizing videos, promoting videos, etc. It doesn't matter if a creator publishes a new video every single day to their channel if best practices are not followed.

There are too many factors involved to determine how fast your YouTube channel should grow. Something certain, however, is that you will grow a lot faster if you put in the effort and follow best practices, as opposed to not putting in the effort and not following best practices like most creators.

How Can I Make My YouTube Channel Grow Faster


At this point, you might be asking yourself: "How can I make my YouTube channel grow faster?" Luckily enough, there are things that you can do to help your channel grow faster. Many of the things that you can do will seem basic. However, basic things can have a huge impact on the growth rate of a channel.

To make your YouTube channel grow faster, you can:

  • Publish new videos more often
  • Promote your videos on social media and forums
  • Follow best practices
  • Practice, practice, practice

Let's discuss each of these things in more detail.

Publish New Videos More Often

One of the quickest ways to increase the speed at which your channel grows is to publish new videos more often. When you publish new videos more often, you speed up the rate at which views, watch time, etc. compound on your channel. This can lead to an increased growth rate.

Promote Your Videos on Social Media and Forums

Something that many content creators don't do is promote their videos on social media or forums. Social media platforms such as Twitter and forums offer the opportunity for videos to get seen by more people without having to rely on the YouTube algorithm. Manually promoting your videos can lead to more views and channel growth fast.

Follow Best Practices

By not following best practices, you are putting your videos in the position to fail. That's right, by not properly optimizing your videos, using good thumbnails, etc. you are setting your videos up to perform poorly. You must follow best practices if you want your channel to have the opportunity to grow organically.

Practice, Practice, Practice

The more videos you create, the better you will become at creating videos. Nobody starts as a video editing pro. Every single content creator has to learn the skills necessary to create high-quality videos and grow a channel. Try creating more videos and practicing your skills, and you'll be amazed at how much faster your channel grows.


It's no secret that YouTube is a long-term game. Channels typically do not blow up overnight. With this said, it can be helpful to know if you are on the right track. At the end of the day, there is no particular speed at which a channel should be growing. There are, however, things that can be done to help increase the growth rate of YouTube channels.

Daniel James
Hi there! I’m Daniel, the founder, and CEO of Tubefluence. I help businesses and influencers utilize the power of YouTube marketing to grow an audience and generate leads.
TubeRanker offers the ultimate toolset for Creators & Marketers to optimize their videos against the YouTube algorithm and rank higher in YouTube & Google searches and recommendation engines.
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