YouTuber Goals - How to Set Them for Your Channel (Examples Included)

Mar 5, 2022


Looking for some YouTuber goals? You've come to the right place.

Setting goals for your YouTube channel is important for achieving success. However, if you do not set the right kind of goals, you will set yourself up for failure. But what kind of goals should you be setting?

In this article, you will learn:

What Are Some Good Goals for a New YouTuber?
YouTube Subscriber Goals - Should You Set Them?
SMART Goals for YouTube

Read on and learn some good goals to have as a YouTuber and how you can set them for yourself.

What Are Some Good Goals for a New YouTuber?


Setting goals as a new YouTuber can be a difficult process. It's hard to know what you should focus on. Should you set goals related to views and subscribers? Or, should you set goals related to other areas, such as upload frequency?

Here are some good goals for a new YouTuber:

  1. Create content consistently
  2. Provide value to your target audience
  3. Build your brand
  4. Engage, engage, engage
  5. Practice your craft

Let's go over these goals in more detail.

1. Create Content Consistently

A lot of people want to be YouTube content creators. To be a content creator, however, you need to create content. This is something that many people struggle to do, even though it is necessary to do so.

As a new YouTuber, a primary goal of yours should be to create content consistently. This doesn't mean you need to publish a new video every single day. What this does mean, however, is that you need to perform YouTube-related tasks daily.

2. Provide Value to Your Target Audience

Let's face it- creating content nowadays is easy. Every mobile phone comes equipped with a good camera, and microphones are becoming more affordable every year. With this said, it's important to recognize that being able to create content isn't enough to achieve success.

You must focus on providing value to your target audience through your content. Don't just press the record button, say what's on your mind, and be done. Create content that will educate or entertain your viewers.

3. Build Your Brand

Creating a YouTube channel and uploading videos on whatever topics you feel like discussing is not the way success is achieved. Your content must be cohesive and consistent. Do not upload a video about dogs one day and a video about sports the next.

Ideally, you should focus on building your brand. Meaning, you must establish who your target audience is, what kind of content you will create, and how you will present your content. Then, you must do so consistently.

4. Engage, Engage, Engage

A big reason why many content creators struggle to grow an audience is that they do not engage with their viewers or other creators. YouTube marketing is just another form of marketing, and marketing can only be effective when action is taken.

Make it a primary goal to engage with users on YouTube every single day. Respond to comments on your videos, leave comments on videos from other channels, etc. Doing this will provide more visibility to your channel in an organic fashion.

5. Practice Your Craft

Want to know the main reason why so many content creators struggle to grow an audience on YouTube? They struggle to do so because they often aren't ready. Becoming a creator capable of growing an audience requires a lot of practice.

As mentioned previously, you should create content consistently. Ideally, every single day. Along with this, you should practice your craft and improve your skills. The easiest way to improve your skills is to create more content and consume educational materials.

YouTube Subscriber Goals - Should You Set Them?

At this point, you might be wondering- should you set YouTube subscriber goals? After all, many people define success on YouTube as having a large number of subscribers on their channel.

You should not set subscriber goals. The number of subscribers your channel gains is not something you can control. All you can do is put your channel in the best position to gain subscribers by creating high-quality content consistently (among other things).

Yes, subscriber count is an indicator of success. However, there are plenty of channels with 500 subscribers that get more views than channels with 1,000 subscribers, for example. Subscriber count isn't everything.

As a content creator, you should focus on things you can control. For example, your upload frequency. You can directly control how much work you put into creating and publishing videos. Focusing on things you can't control is a recipe for disaster.

SMART Goals for YouTube


If you've ever set goals before, there's a good chance you've come across the concept of SMART goals. Believe it or not, this concept can be used for setting effective goals as a YouTube content creator.

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-based. Setting goals that fit each of these categories has proven to be effective in the past, and doing so for YouTube is no different.

Some SMART goals for YouTube could be:

  • Upload 12 videos per month for 6 months
  • Spend 1-hour editing videos for 3 months
  • Comment on 10 videos every day for 1 year

Notice that none of these examples are related to gaining a certain number of subscribers or views? Your goals must be related to things that you can control directly with your effort. Trying to control what you cannot control will lead to failure and disappointment.

When you set goals for your YouTube channel, make sure they follow the SMART goals framework. Review your goals every day so they remain fresh in your mind and so you can hold yourself accountable.


You now know not only what some good YouTuber goals are, but how to set them in a way that leads to success. Goal-setting is important for every content creator, but you must ensure you do not set goals that you cannot directly control based on effort.

Daniel James
Hi there! I’m Daniel, the founder, and CEO of Tubefluence. I help businesses and influencers utilize the power of YouTube marketing to grow an audience and generate leads.
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