Should I Have an Upload Schedule on YouTube?

Nov 27, 2020


One of the questions I'm asked fairly regularly is: "Should I have an upload schedule on YouTube?" Many large and successful channels have an upload schedule, so it's not surprising that many content creators wonder if they should also have one. But should you have a YouTube upload schedule?

You should have an upload schedule on YouTube. Having an upload schedule will help you publish new videos more consistently, get more past viewers to return to your channel, and be more organized. All of these things will help you get more views, subscribers, and overall channel growth.

Most content creators do not recognize the power of having an upload schedule for their YouTube channel. The thing is, many content creators would benefit greatly from having an upload schedule. But is there such a thing as a single best YouTube upload schedule, or will it be different for each content creator?

Do You Need an Upload Schedule on YouTube


Do you need an upload schedule on YouTube to be successful? Technically, no, you do not need an upload schedule to be successful. With this said, you'll be hard-pressed to find a successful business or non-business YouTube channel that does not have an upload schedule. Most channels owe a lot of their success to having an upload schedule.

Creating videos on YouTube for them to be seen by a few people is difficult. This is a necessary step in achieving success, however, and you must learn how to deal with it. One of the best ways to look past your view counts is to simply focus on uploading videos consistently and having an upload schedule can help with this.

Schedules hold people accountable, and many content creators can benefit from being held accountable in regards to their upload consistency and frequency. A big part of achieving success on YouTube is being able to hold yourself accountable. Having an upload schedule makes it easier for you to do this.

What Is the Best Upload Schedule for YouTube


At this point, you might be wondering- what is the best upload schedule for YouTube? Does the best upload schedule even exist? Well, some certain days and times are ideal for uploading videos. However, the best upload schedule for each creator will be different depending on their content, niche, and the time they can devote to YouTube-related tasks.

Certain types of videos take longer to create than others. Different niches have different expectations when it comes to uploading frequency. People live different lives with different demands. All of these things are factors that contribute to the ideal upload schedule for a content creator.

Your main goal when developing an upload schedule for your YouTube channel should be stability. There's no point in creating an upload schedule for your channel that you cannot sustain for the long-term. YouTube is a long-term game, and everything must be done with this fact in mind.

If you only have 3 hours each week you can devote to YouTube, then you will not be able to publish new videos often. So, when creating your upload schedule, you must keep this fact in mind. Do not set the goal of uploading 5 videos each week if you only have enough time to upload 1 video each week.

Benefits of Having an Upload Schedule for YouTube

Having an upload schedule for YouTube can provide creators with many benefits. Over the years, it has been proven that creators with an upload schedule tend to achieve more success. But what exactly are the benefits of having an upload schedule for YouTube, and are these benefits relevant to you?

The benefits of having an upload schedule for YouTube include:

  • Increased consistency
  • More returning viewers
  • Better organization

Let's discuss each of these benefits in more detail.

Increased Consistency

Something many content creators on YouTube struggle with is consistency. When you set an upload schedule for your channel, you challenge yourself to become more consistent. Over time, if you stick to your set schedule, you will become a more efficient content creator and you will see an increased level of consistency.

Practice makes perfect. As you create more videos, the process will become much quicker and easier. By setting an upload schedule for yourself, you can ensure that you get a good amount of practice. Holding yourself accountable goes a long way, and part of holding yourself accountable is sticking to a set upload schedule.

More Returning Viewers

Getting people to watch your videos is one thing, but getting them to return to watch your future videos is another. It can be difficult to get a lot of returning viewers on your videos. Having an upload schedule, however, makes this task easier, as many viewers will begin to watch your videos more regularly when they are uploaded on the same days.

Think about the YouTube channels you watch regularly. Why do you watch these channels so consistently? Chances are, you know exactly what days and times you can expect new videos from these channels. You should strive to have the same effect on your viewers as channels have on you.

Better Organization

Organization is something that many YouTube content creators struggle with. An upload schedule can help you become a more organized creator, as knowing exactly when you need to upload can help you plan ahead. Planning ahead makes creating videos easier, less rushed, and less stressful.

Funnily enough, part of the reason why many content creators struggle to stick to an upload schedule is due to a lack of organization. You see, when you are more organized, you become more efficient. This is why have an upload schedule can help you improve your organizational skills- you'll need to be organized to stick to your set schedule.


Study any successful YouTube content creator and chances are they have an upload schedule. An upload schedule can help you be more consistent and organized, and it can also help you gain more returning viewers. There is no perfect upload schedule- your schedule will depend on your situation.

Daniel James
Hi there! I’m Daniel, the founder, and CEO of Tubefluence. I help businesses and influencers utilize the power of YouTube marketing to grow an audience and generate leads.
TubeRanker offers the ultimate toolset for Creators & Marketers to optimize their videos against the YouTube algorithm and rank higher in YouTube & Google searches and recommendation engines.
Learn More