What Is a Good Time to Post on YouTube?

Oct 10, 2020


Small things can have a big impact on YouTube. One such small thing is the time a video is posted at. Certain posting times lead to more views than others. So, it's in your best interest to post your videos at the best times possible. But what is a good time to post on YouTube, and how can you be sure the time is good for your audience?

The ideal time for you to post your videos on YouTube will depend on your target audience. Certain audiences tend to watch videos at certain times. Since this is the case, you must determine what time your audience is most present on YouTube. Typically, this can be done by seeing what time successful channels in your niche post videos at.

When you post a new video, it's ideal that it performs well out of the gate. Meaning, it's always beneficial for a video to get a significant amount of traffic as quickly as possible. A great way to do this is to post videos at a good time. As you'll learn in this article, finding the ideal time to post at, while seeming like a difficult process, isn't that difficult.

Does It Matter When You Post on YouTube


Before we go any further, you might be wondering: Does it matter when you post on YouTube? After all, so many people use YouTube regularly now, so chances are they will see your video at some point, right? While some people do use YouTube for many hours each day, nobody is on YouTube 24/7. So, the time you post a video can have a big impact.

As I mentioned earlier, it's ideal for a video to accumulate traffic as quickly as possible after being published. Knowing this, it's a good idea to post videos when your target audience is most likely to be on YouTube. Doing this will place your video at the top of the home page of potential viewers and the subscription box of your subscribers.

To find the best time for you to post videos at, you should ask yourself a few questions:

  1. Who is my target audience?
  2. What does their daily routine look like?
  3. What time do successful channels in my niche post videos at?

Let's discuss why you should ask yourself each of these questions.

Who Is My Target Audience?

As I touched on earlier, different audiences will have different viewing habits. Meaning, certain audiences will be more likely to be present on YouTube at different times. Knowing who your target audience is important for many reasons, but in this case, it's important for finding a good posting time.

What Does Their Daily Routine Look Like?

Once you have established your target audience, you should begin to think about what their daily routine might be. As I mentioned, certain audiences will be more likely to be on YouTube at certain times. If your audience consists of children, then they won't be on YouTube at 11:00 AM, as they will be at school (unless it's the summer holidays).

What Time Do Successful Channels in My Niche Post Videos At?

It is always good to notice when something relevant to what you're trying to do is working. For example, if a successful channel posts videos at 5:00 PM, then maybe you should do the same. If it works for them, and you share a similar or the same audience, then it should also work for you.

What Day Is the Best Day to Post on YouTube


Finding the best time to post videos for your situation is important. However, there is still another piece to the puzzle: Posting day. What day is the best day to post on YouTube? After all, just because your audience might be on YouTube at a certain time, it doesn't mean they will be on a certain day.

Like with finding a posting time, your posting day will come down to your determined target audience. Certain audiences use YouTube more frequently on certain days. While younger audiences might be on YouTube more frequently on weekdays, this might not be the case with older audiences.

To find the best day for you to post videos on, you should follow the same steps mentioned above. Your audience will determine the best day for you to post videos. However, you must also take into account your schedule. Meaning, if you are unable to create videos on Tuesday mornings, then posting on Tuesday nights might be difficult.

Across the board, it's ideal to publish videos on weekdays. More specifically, Thursday and Friday tend to be the best days. Most people are busy at the start of each week, so this makes sense. However, do not ignore performing audience and competitor research. You may find that successful channels in your niche publish every Monday, Tuesday, and Wednesday.

Best Time to Post on YouTube on Weekends


Weekends are a little tricky to deal with as compared to weekdays. On weekends, nearly every target audience is present on YouTube. However, this doesn't mean that they are present 24/7. Knowing this, you must find the best time to post on YouTube on weekends for your channel.

Again, your target audience will determine the best time for you to post YouTube videos on weekends. Young children tend to wake up quite early, so publishing videos early in the morning would work for this audience. However, young adults might be more likely to sleep in or have to work a part-time job on weekends, so posting later in the day might be ideal.

Overall, the best time to post videos on weekends seems to be in the morning. Posting videos between 9:00 AM and 11:00 AM tends to deliver the best results for channels across the board. Since this is the case, it might be a good idea for you to post videos on weekends between these times as well.


While people are continuing to increase their daily YouTube usage, posting videos on certain days at certain times is still an effective practice to employ as a content creator. Posting a video at a certain time and on a certain day can have a big impact on video performance. So, be sure to determine the ideal posting time and day for your channel.

Daniel James
Hi there! I’m Daniel, the founder, and CEO of Tubefluence. I help businesses and influencers utilize the power of YouTube marketing to grow an audience and generate leads.
TubeRanker offers the ultimate toolset for Creators & Marketers to optimize their videos against the YouTube algorithm and rank higher in YouTube & Google searches and recommendation engines.
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