How Often Should Businesses Post on YouTube?Oct 13, 2020
One area where business channels differ from non-business channels is upload frequency. As the objectives are typically different for a business channel than a non-business channel, priorities must be created. Often, video quality ends up being more of a focus than upload frequency. But how often should businesses post on YouTube for success?
Businesses should do their best to post a new video every 72 hours or 3 times each week. This upload frequency has been proven to be optimal for growing an audience. While business channels have different objectives than non-business channels, upload frequency and consistency must not be ignored for the sake of "quality" etc.
Businesses have a lot of operations that take place daily. If, however, a goal is to leverage the power of YouTube marketing, then YouTube best practices must not be ignored. Remember, YouTube doesn't care about how busy you are. If you want to achieve success, you must post new videos on a frequent and consistent basis.
Business vs. Non-Business Channels
Business channels and non-business channels on YouTube are similar in many ways. However, they are also different in many ways. One such area of difference is objectives. In particular, businesses often have a different reason for creating YouTube videos than non-businesses do.
Non-businesses are typically focused purely on audience growth. Since this is the case, these channels are operated in ways meant to maximize audience growth. When it comes to business channels, however, often the goal is to generate organic leads. Due to this, more energy is put into creating content that resonates with the target audience at hand.
It's important to recognize that business and non-business YouTube channels are usually started for different reasons. Recognizing these differences helps with crafting a YouTube marketing strategy that aligns with the objective at hand. While many best practices overlap, more focus should be put on some best practices than others depending on the channel.
While a business channel might focus more on creating content that resonates with their target audience, they must not ignore upload frequency. The YouTube algorithm is the same for channels of all types, and the algorithm likes new videos. As a business, you must figure out a way to create high-quality content while not ignoring upload frequency.
Does Posting More on YouTube Help
If you look around YouTube, you'll see channels posting different amounts of videos each week. Some channels daily upload, whereas others only upload a new video 1 to 2 times each week. But what is ideal? Does posting more on YouTube help, or are you better off upload fewer videos that are of a self-determined higher quality?
Above, I mentioned that the YouTube algorithm likes new videos. When I say this, I mean that videos are typically promoted the most during the initial 72 hours after they are uploaded. As you might imagine, it's in your best interest to capitalize on this fact. This is why uploading a new video every 72 hours or 3 videos a week at the minimum is recommended.
Think of it this way: The more videos you upload, the faster you will get views. The faster you get views, the faster you will get watch time minutes. Watch time minutes are one of the highest-valued metrics by the YouTube algorithm. When the algorithm sees that you are gaining a significant amount of watch time minutes, it promotes your videos more often.
So, yes, it does help to post more often on YouTube. However, it's important to recognize that YouTube is a long-term game. There is no point in uploading a video every single day for a month and then burning out. You'd be much better off uploading a video every-other-day for 2 months, for example, as this would be a more long-term approach.
Best YouTube Upload Frequency
What is the best YouTube upload frequency? Is it 3 uploads each week or every 72 hours like I've stated in this article? Well, 3 videos each week or a video every 72 hours is ideal from an algorithmic standpoint. However, when it comes to YouTube, it's important to remember that a human standpoint also exists.
In a perfect world, you would upload a new video using the schedule I mentioned. Chances are, however, that you have other things on your plate that might need to be handled alongside your YouTube efforts. Maybe you have a family or a business in a busy state. Whatever the case may be, it's important to recognize that things do come up sometimes.
So, what should you do if you can't upload a new video 3 times each week? Upload 2 videos each week! Your goal should be to upload as frequently as possible without burning out. Sure, a new video every 72 hours is ideal for growth, but if it simply isn't possible then work with your circumstances.
I touched on this above, but it's better to upload less frequently for longer than more frequently for shorter. You'll never achieve success on YouTube is you quit after 1-2 months. At least if you upload 2 videos each week for a year, you'll have stuck with things for a year and your business will benefit.
Business channels and non-business channels differ in different areas. One such area they don't differ is upload frequency. Business channels should still strive to publish a new video every 72 hours or 3 days each week. This upload frequency will allow audience growth to happen and will help with generating organic leads.