How to Get More People to View Your YouTube VideosMar 23, 2020
So, you want to learn how to get more people to view your YouTube videos? Well, you've come to the right place! Getting people to view your videos on YouTube can be a difficult task (especially when your channel is new). However, there are things that can be done that can help you get more views on your videos.
Believe it or not, big benefits can come from simple changes. This is why so many videos that don't seem to be the highest of quality perform quite well. These changes can be as simple as creating videos on the right topics or using different video thumbnails.
Overall, getting more people to watch your videos on YouTube can be done simply by making a few adjustments to your videos.
Post Search-Friendly Videos
One of the biggest mistakes I see people make when trying to get more views on their YouTube videos is, they post videos that people aren't actively searching for. In other words, people post videos on topics that aren't in-demand. As you can probably guess, the quickest way to fix this issue is to do the opposite. The opposite being, post videos on topics that are in-demand. But how do you know which topics are actively being searched for?
Discovering video topics that are actively being searched for is a simple process. The first thing you should do is take a look at other channels in your niche. When looking at these channels, take note of what topics they are creating videos about. Also, be sure to take note of which videos perform the best and which videos perform poorly.
The next thing you can do is actually ask yourself: "what questions do people ask me about my area of expertise on a consistent basis?" For example, if you're always being asked by people how they can change the oil in their car, you should make note of this. The reason you should take note of this is, if you're getting this question on a consistent basis, chances are this is a question many individuals in your target audience have. So, you can then go ahead and create a video on this topic, knowing that it is in-demand, making it search-friendly.
Overall, creating search-friendly videos is as simple as taking a look at the videos your competitors are posting, and taking note of questions you're asked on a consistent basis. By creating videos on search-friendly topics, you'll have the opportunity to get more views on your YouTube videos.
Prioritize YouTube Video SEO
Believe it or not, YouTube does not have a room full of employees that watch every video that is uploaded to their website. So, in order to determine what each video is about, YouTube's algorithm looks at the metadata of every video that is uploaded.
Metadata is essentially the title, description, and tags of a YouTube video. So, when YouTube's algorithm is looking at the metadata of a video, what it's really looking at is these three things.
In order to make it easier for YouTube's algorithm to determine the topics of your videos, it's a good idea to fill out the title, description, and tags with things people have been proven to type into the YouTube search bar- also known as, keywords.
Essentially, when you fill the metadata of your videos with keywords, YouTube has an easier time delivering your videos to potential viewers. For example, the YouTube search results, suggested videos, browse features, etc. As you can probably guess, the more YouTube promotes your videos, the more views you will gain. It's for this reason that prioritizing YouTube video SEO is so important!
So, if you want your videos to be viewed more often, be sure to give the algorithm the information it needs. This way, it can determine the subject matter of your videos. This way, YouTube will promote your videos more frequently, resulting in more views gained over time.
Use Eye-Catching Video Thumbnails
At the end of the day, you will never get any views if people do not click on your videos. But how can you get more people to click on your videos so you can get more views? Well, one of the best ways to do this is to use eye-catching video thumbnails!
Designing eye-catching thumbnails is a process many people struggle with. This makes sense, as there really is no "perfect" thumbnail that people can look to for inspiration. However, there are certain characteristics present in high click-through rate thumbnails that should be taken into account when trying to create eye-catching video thumbnails.
The characteristics present in every high click-through rate thumbnail are bright colors, attention-grabbing images, and easy-to-read text. So, when creating your own thumbnails, make sure these characteristics are present. Also, be sure to monitor your click-through rates in your YouTube Analytics. This way, you can determine whether or not your thumbnails are being clicked on or not.
Promote Your Videos on Social Media
Long story short, it can take a while for YouTube to start showing your YouTube channel some love. This can lead to slow initial growth for new YouTube channels, which can lead to a state of burnout. So, in order to avoid the initial slow growth and chance of burnout, one of the things that you can do to get views on your videos is social media promotion.
Promoting videos on social media is a pretty simple process. Whether you promote your videos on Twitter, Instagram, LinkedIn, etc the process is pretty much the same for each platform. Each platform has its nuances (Instagram has no clickable links for example) but overall, the process is quite easy.
The biggest challenge when it comes to promoting YouTube videos on social media is actually getting a response. In other words, many people do not have a social media presence. So, when they promote their videos, they're not really promoting their videos to anyone. If you're in this position, you can pay for advertising or you can build an organic following. This can be done by publishing content and engaging with other users on the platform. Once you have a follower base, you can begin to share your videos and have them seen by your followers.
So, you now know how to get more people to view your YouTube videos. By publishing search-friendly videos, prioritizing YouTube video SEO, using eye-catching thumbnails, and promoting your videos on social media, you will start to accumulate more views and see more growth on your YouTube channel.
If you are a little overwhelmed, try focusing on one of the things I mentioned at a time. Also, apply the same techniques discussed in my Tips for Starting a New YouTube Channel article. The tips in that article will make implementing these new ways of getting more people to view your videos on YouTube much easier!