Effectiveness of YouTube as a Marketing ToolSep 18, 2020
The effectiveness of YouTube as a marketing tool is something that isn't talked about too often. In the business world, most brands tend to stick to paid advertising on platforms like Facebook. The thing is, if you aren't using YouTube to market your business, you're missing out on a great tool, as using YouTube has a lot of advantages over other platforms.
While there are many platforms available for online marketing, YouTube should be considered among the best. With the ability to generate targeted, organic traffic, you'll be able to reach your target audience without needing to spend a large amount of money on paid advertising.
Looking to market your business online? YouTube is a great option! In this article, I'll be covering 3 of the many advantages that YouTube has over other platforms. While 3 advantages will be discussed in this article, keep in mind that these are only 3 of the many advantages of using YouTube for business marketing purposes.
Advantages of Using YouTube for Marketing
There are many advantages and benefits of using YouTube for marketing. As time has gone on, more businesses have started utilizing YouTube for marketing purposes. Due to this, there are now more case studies available that can validate the power of YouTube for marketing. If you've wanted to get more exposure for your business, YouTube can help you!
As I said earlier, there are a lot of advantages of using YouTube for business marketing and lead generation purposes. For the sake of time, however, in this article, I'll be going over 3 of the biggest advantages. Just know that there are many more benefits and advantages aside from the 3 in this article.
The 3 advantages of using YouTube for marketing are:
- Organic growth capabilities
- Content library expansion
- Proven track record
Let's dive a little deeper into each of these advantages.
Organic Growth Capabilities
One of the main benefits you will get when using YouTube is the ability to grow an audience organically. With platforms like Facebook, organic reach has essentially been reduced to zero. Due to this, users on the platform will most likely never discover your content, unless you pay money to Facebook.
Since YouTube is the world's second-largest search engine, you can reach a lot of people. Through the proper optimization of your video metadata (title, description, tags) you will be able to get your content discovered in the YouTube search results. With other platforms, the same cannot be said, as they do not feature large search engines.
If you have a large marketing budget, then paid advertising might be a good route to take. If, however, you do not, then you'll be relying on organic marketing. Overall, the best platform available for organic video marketing is YouTube. Instead of spending time creating content for platforms that won't reward you, why not create content for a platform that will?
Content Library Expansion
As I've mentioned in the past, some users simply respond better to video content than written content. Due to this, it's in your best interest to create both written content and video content. What platform is the best platform to create video content for? YouTube, of course!
Many people shy away from creating video content because they have been led to believe that doing so is difficult. After all, if you don't have a $900 camera and a $300 microphone, then people won't like your videos, right? Wrong! What viewers look for on YouTube is value- not video and audio quality.
While it is a good idea to have some decent video and audio quality, nobody expects a Hollywood production. A mobile phone can work just fine for recording video and audio footage. Heck, you don't even need to be on camera, as you can create slideshow videos using your existing blog content!
Overall, you really can't go wrong with expanding your content library by creating videos. Mobile phones come equipped with high-quality cameras and microphones perfectly capable of creating good videos. Along with this, you can get creative and create slideshow videos, for example. There is no excuse for not trying to create video marketing content!
Proven Track Record
YouTube used to be a foreign platform in the marketing world. In the past, most brands decided to stick to using Facebook. However, over time, YouTube has started to become a more popular marketing platform. Thanks to this, there are now many case studies available showing businesses benefitting from YouTube marketing.
There is only so much time available each day. Due to this, being sure you're investing your time into a proven platform is quite important. As I mentioned, YouTube is well-proven at this point. Do some browsing on YouTube and you'll find countless businesses reaching a large number of people who are a part of their target audience.
While more brands might still flock to Facebook, if you want to cut your advertising costs, YouTube can help you. While paid advertising has its advantages, it's very clear that organic marketing on YouTube can lead to great results. While there is a learning curve with YouTube, once you learn the best practices, you'll be off to the races!
Using YouTube in Conjunction with Google My Business
Now, imagine using YouTube in conjunction with having a strong local SEO strategy for your business. As a local business, you can create informative YouTube content about your business.
For instance, a local landscaping business can create in-depth video content about how to maintain a green lawn during the winter months. When YouTube forms part of your local marketing strategy, you'll be able to reach potential customers via video marketing too.
Did you know that you can also upload videos to your Google My Business profile?
Although these videos can only be up to 30 seconds long, you can still showcase your business' products and services using this feature. Creating Google My Business Posts is part of having a strong local SEO strategy.
However, as a business owner, your calendar is probably already full. Scheduling Google Posts is one of those tasks that can easily be automated using a GMB management tool such as Local Ranking.
As you will now probably agree after reading this article, the effectiveness of YouTube as a marketing tool cannot be stated enough. While there are many platforms available for marketing purposes, YouTube has a lot of advantages over them. With the ability to grow an audience organically, expand your content library, and a proven track record, creating a YouTube channel as a business is a great idea.