Can You Buy a YouTube Channel? (Complete Explanation)

Feb 13, 2022


Have you ever wondered- can you buy a YouTube channel? If so, you've come to the right place.

Growing an audience on YouTube is hard. Since this is the case, it's easy to see why some people might consider buying a channel that is already established. But is doing this allowed? Or, is it against the YouTube Terms of Service?

In this article, you will learn:

Buying a YouTube Channel
How to Buy a YouTube Channel
Can I Buy an Already Monetized YouTube Channel?
How Much Does It Cost to Buy a YouTube Channel?

Read on and learn everything you need to know about buying YouTube channels.

Buying a YouTube Channel


So, is buying a YouTube channel an option? Or, is doing so against the YouTube Terms of Service? After all, there's no point in purchasing one if it is just going to get banned as soon as you start using it.

You can buy a YouTube channel. Doing so is not against the YouTube Terms of Service. Many businesses that get sold, for example, have a YouTube channel. So, it's only natural that the channel would change ownership when the business gets transferred to the new owner.

In the past, buying a channel on YouTube used to be against the rules. However, as YouTube has become more mainstream for businesses, the rules have been lessened. Now, they are bought and sold regularly.

Just remember that you need to do your due diligence if you plan on purchasing a channel. Many people make channels appear larger than they are by purchasing fake subscribers and views before a sale.

How to Buy a YouTube Channel


The process of buying a YouTube channel can seem intimidating at first. In actuality, it is quite straightforward. With just a few tasks on your part, you can purchase a channel and gain access to it in no time.

Here's how to buy a YouTube channel:

  1. Find a seller
  2. Determine your budget
  3. Go through the purchase process
  4. Receive the channel
  5. Swap out the old details (login, email, etc.)

Let's go over this process in more detail.

1. Find a Seller

To begin, you must first find a seller of YouTube channels. Some websites sell channels, and there are also many sellers in marketing forums online. Do some research and you'll have no problem finding a source. Just remember to check the reputation of the seller.

2. Determine Your Budget

Your budget (and needs) will determine what kind of channel you can buy. If you do not have a large budget, you will be stuck buying a monetized channel with no existing audience or an unmonetized channel with an audience.

3. Go Through the Purchase Process

After you've found a source and determined your budget, you can go through the purchase process. Often, this involves contacting the seller, establishing a price, working out the payment structure, and doing due diligence.

4. Receive the Channel

Once you have gone through the purchase process, you will receive the channel. This is often done by receiving the login details to the Google account assigned to the channel or having the ownership of the channel transferred to your account.

5. Swap Out the Old Details (Login, Email, Etc.)

The first thing you need to do after you've gained access to the channel is swap out the old information. Remove old recovery emails, phone numbers, etc. This way, there is no chance of the channel getting recovered by a previous owner and you losing access to it.

Can I Buy an Already Monetized YouTube Channel?


One of the reasons people consider buying a channel is to have the ability to monetize their videos immediately. But can you buy an already monetized YouTube channel? Or, can you only buy new channels?

You can buy an already monetized YouTube channel. However, they tend to cost a significant amount of money due to the difficulty of reaching the monetization requirements on YouTube. So, you'll need to be prepared to spend a decent chunk of money to get one.

As you can imagine, the main benefit of buying a channel that is already monetized is being able to monetize your videos right away. This can make it easier to generate an ROI on the videos you create, which is important for cash cow channels in particular.

To receive the money your videos earn on a purchased channel, you will need to link your AdSense account to it. Failing to do this will cause the original owner of the channel to receive your earnings, as their AdSense account will be linked to the channel initially.

How Much Does It Cost to Buy a YouTube Channel?


At this point, you might be wondering- how much does it cost to buy a YouTube channel? Does the price differ depending on the size of the channel you wish to buy? Or, is there a standard pricing model that is used for every channel sold?

The cost of a YouTube channel will depend on the age, size, and monetization status. Aged channels with an existing subscriber base and monetization enabled will cost more than a brand new channel with no subscriber base.

If you are someone who needs to generate an ROI quickly, you should consider buying an aged channel with monetization enabled. Similarly, if you want to decrease the time it takes to build an audience, you should consider buying one with an existing subscriber base.

As I stated above, however, you must do your due diligence if you're purchasing a channel with an existing subscriber base. Many sellers will purchase fake subscribers to make it look like a channel has an audience when it doesn't. So, you may end up with a dead channel.


You now know whether or not you can buy a YouTube channel. Many people purchase channels to be able to monetize their content quicker. However, you must do your due diligence when purchasing a channel to ensure the numbers are legitimate.

Daniel James
Hi there! I’m Daniel, the founder, and CEO of Tubefluence. I help businesses and influencers utilize the power of YouTube marketing to grow an audience and generate leads.
TubeRanker offers the ultimate toolset for Creators & Marketers to optimize their videos against the YouTube algorithm and rank higher in YouTube & Google searches and recommendation engines.
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